(Professional Tourism, Marketing & Business Skills)

Duration: 3 Months
Programme Type: Provider-Based Short Course (Non-Credit Bearing)
Certification: Certificate of Proficiency / Completion
Mode of Delivery: On-Campus | Online | Blended

Programme Overview

This programme equips learners with essential skills in tourism operations, business marketing, and customer service. Learners gain practical knowledge in tourism management, marketing strategies, business promotion, and digital marketing basics.

Suitable for school leavers, job seekers, aspiring tourism professionals, and small business entrepreneurs.

Course Modules

Module 1: Introduction to Tourism

• Overview of the tourism industry
• Tourism sectors and career opportunities
• Tourism policies, ethics, and professionalism
• Customer service in tourism

Module 2: Business Marketing Fundamentals

• Principles of marketing and business promotion
• Identifying target markets and customer segments
• Branding and corporate identity
• Marketing mix (Product, Price, Place, Promotion)

Module 3: Digital Marketing & Social Media

• Social media marketing basics (Facebook, Instagram, LinkedIn)
• Email marketing and newsletters
• Website and online presence overview
• Customer engagement and feedback management

Module 4: Tourism Operations & Management

• Travel arrangements and booking procedures
• Tour planning and itinerary management
• Hospitality and guest relations
• Understanding local and international tourism trends

Module 5: Business Communication & Customer Service

• Professional communication in tourism and marketing
• Handling enquiries, complaints, and feedback
• Presentation and report writing
• Remote conferencing tools (Zoom, Teams, Google Meet)

Module 6: Practical Tourism & Marketing Skills

• Creating a basic marketing plan for a product or service
• Role-playing customer interactions and service scenarios
• Digital promotion using social media and online platforms
• Practical assessment or mini project

Learning Outcomes

By the end of the programme, learners will be able to:

• Understand the tourism industry and career opportunities
• Apply marketing principles to promote businesses and services
• Use social media and online tools for business promotion
• Deliver excellent customer service in tourism and business contexts
• Develop practical tourism and marketing projects
• Demonstrate workplace professionalism

Entrance Requirements

• Grade 10, Matric, or equivalent
• No prior tourism or marketing experience required

 Career & Skills Pathways

This programme prepares learners for roles such as:

• Tourism Assistant / Coordinator
• Travel Consultant / Agent
• Marketing Assistant / Coordinator
• Customer Service Representative
• Small Business Entrepreneur

Compliance & Accreditation Note

This is a provider-based, non-credit-bearing short course developed and assessed by Excel Gene Academy.
It is not registered on the NQF and **does not carry