Provider-Based Short Course | Skills Programme

Build Websites | Grow Brands | Create Digital Opportunities

Duration: 6 Months

Programme Overview

The Website Design and Digital Marketing short course is a practical, skills-based programme designed to equip learners with digital, creative, and online business skills required in today’s technology-driven economy.

This programme focuses on developing hands-on competencies in website creation, online branding, and digital marketing strategies that support entrepreneurship, employability, and business growth. Learners are trained to design functional websites and promote products, services, and brands using modern digital platforms.

While this is a non-credit-bearing provider programme, it develops foundational digital and entrepreneurial skills aligned with industry needs. Learners may progress to accredited qualifications, advanced digital programmes, or self-employment opportunities.

The course is suitable for:

• School leavers and youth
• Aspiring entrepreneurs and small business owners
• Unemployed individuals seeking digital skills
• Employed learners seeking upskilling in marketing and web design

Programme Purpose

The programme aims to develop digitally skilled learners who can:

• Design and manage basic websites
• Create and manage online content
• Implement digital marketing strategies
• Support business visibility and online growth

The skills gained can be applied across business, education, NGOs, and entrepreneurship sectors.

Course Content

• Introduction to Website Design
• Basic HTML and Website Structure
• Website Builders (Word Press / Wix / Similar Platforms)
• Website Content Creation and Management
• Artificial intelligence  Beginners Course
• Introduction to Graphic Design for Web (Canva or similar tools)
• Search Engine Optimization (SEO) Basics
• Digital Marketing Beginners Course
• Content Creation for Digital Marketing
• Social Media Marketing (Facebook, Instagram, WhatsApp Business)
• Digital Advertising Basics
• Email Marketing Fundamentals
• Online Branding and Digital Presence
• Website Maintenance and Updates

Assessment Approach

• Practical website projects
• Digital marketing assignments
• Content creation tasks
• Portfolio development

Certification

Certificate of Proficiency in Website Design and Digital Marketing
(Provider-Based | Non-NQF | No SAQA Accreditation)

Entry Requirements

• Grade 10, Matric, or equivalent qualification
• Basic computer literacy recommended

Career and Skills Outcomes

Learners may pursue opportunities such as:

• Junior Website Designer
• Digital Marketing Assistant
• Social Media Administrator
• Content Creator
• Online Business Owner / Freelancer